We at least need your first name.
This section is to keep track of your favorite teas and other stuff so that people buying gifts for you will be aware of your request and be able to buy you what you want. You can use a code name if you don't want to use your own, and when someone asks what your code name likes we can tell them. With so many teas you can keep a list of your favorites for yourself.
You can fill out your email, phone and address if you need to have items shipped.
You can fill out your phone if you want people to call you while they are still in the store but not sure what to buy you.
This only works for people shopping in the store, not online shoppers unless they call the store.